Experience
Professional Experience
October 2022 - Present
Associate Director of Marketing
Drexel University Athletics
Philadelphia, PA
At Drexel, I lead cross-functional teams to produce marketing and social media content by using content management systems for sponsored content, organic posts, and email campaigns. Through these efforts, we achieved a 39% increase in average event attendance and 100% increase in social media engagement in my first year. Because of this success, I was promoted two levels up from my original manager title.
September 2023 - Present
Content, Digital, and Social Media Marketing Strategist
Freelance
Remote
As a strategic marketing consultant, I design digital, social media, and content marketing campaigns across various platforms and industries. These services include content calendar management, email campaigns, automations, paid advertising strategies, search engine optimization, and copywriting.
Education
May 2022
Georgetown University
Master of Professional Studies in Industry Management, Sports
Washington, D.C.
At Georgetown, I gained a deep understanding of marketing, digital strategy, and social media management, leadership, revenue development, and event management. This culminated in my capstone project on Marketing and Revenue Generation Initiatives for the Sustainability of Diversity, Equity, and Inclusion in College Sports. My passion for designing engaging content, directing strategic campaigns, and maximizing social media sparked during these courses.
May 2019
University of Illinois
Bachelor of Arts in Creative Writing
Bachelor of Arts in Spanish
Urbana-Champaign, IL
During my time as a student-athlete at the University of Illinois, I learned how to engage audiences through creative storytelling. This enables me to uniquely design content campaigns that represent brands effectively and resonate with their target audiences. I also developed advanced-level written and oral Spanish.
Ongoing
Professional Learning
Digital Marketing
Content Marketing
Social Media Marketing
Copywriting
Various Learning Platforms
To stay on top of the latest marketing innovations and trends, I learn constantly through online platforms, books, blogs, and more. I obtain professional certifications in digital, content, and social media marketing from industry leaders such as LinkedIn and HubSpot. I supplement this learning by subscribing to blogs such as The Tilt and reading books like Epic Content Marketing, One Million Followers, and Content, Inc. (I'm always looking for suggestions, so please contact me if you have some)!
Other
Professional Skillset
Content Marketing
Social Media Management
Digital Strategy
Copywriting and SEO
Content Management Systems
Email Marketing
Languages
English (native)
Spanish (advanced)